“We need to start the conversation, rally employees to elevate our brand, design better client and employee experiences, and build a more productive business“
Customized
All about employee experience
Speaking
Share the stage with Estela to elevate your brand and build a more resilient organization.
Signature Keynotes
Managing Employee Experiences Throughout the Talent Lifecycle
- Remember that hip and flashy branding can fall short if internal stakeholders are not invited to make a difference in the employee experience.
- Listen to your internal stakeholders; the experience you give your employees is the experience they’re going to give to your clients.
- Deliver on the promises you made to your potential applicants; during onboarding, HR plays a critical role in integrating expectation with reality.
- Your job doesn’t end with recruiting; the real job starts when they join the organization. How to deliver on the promises made by your employer branding.
What is Employer Branding?
- In this HCI Keynote, Estela Vazquez Perez discusses what employer brand really means, and its relationship to people and culture.
- Learn how it ties back to your own personal brand and extrapolate from this parallel concept to the organization.
- How to articulate the power of collective ambition at your organization to answer the question of why your company is here.
- Differentiate your brand from that of your competitors then connect the message back to what your potential hires.
Collective Ambition and the employee experience propel business growth
- Articulate the power of collective ambition
- If you are in HR, time to step it up and help the organization grow. No longer a cost centre.
- Why your people creates the best client journeys
- Accelerate the flying wheel of prosperity by automating the mundane and refocusing people to be humans servicing humans.
Brand differentiation in the war for talent
- How to identify make makes you – you.
- How to use key attributes to differentiate people and products.
Define and implement a comprehensive, authentic employer brand strategy.
- Hear Estela Vazquez Perez explain how to set up a dedicated employer Brand CoE.
- Learn how to customize your brand messaging to reach different talent segments.
- This content is premium and only accessible to Human Capital Institute members.
Realized Human Funnel™ How to predictably drive qualified leads into Hiring or Sales Appointments.
- Hear Estela Vazquez Perez explains how to set up a dedicated employer Brand CoE.
- Learn how to customize your brand messaging to reach different talent segments.
- This content is premium and only accessible to Human Capital Institute members.
Essence, Attributes, and Personality
- Practical examples of exactly how to go about formulating an EVP.
- Implement a compass to guide your organization; the elements may be there and simply require documentation.
- Once a culture compass is established, look to the employment brand platform for your marketers and practitioners.
- Align your employer brand platform to your compass for a true EVP.
Employer Brand Management
- It is about culture, start at minute 7:00
- The soft power of your Head Quarters
- How to manage talent challenges?
- How to build a Brand Dashboard
How to build an employer brand from inside out
- How to define ownership of you employer brand.
- Draw alignment to your consumer brand.
- Human resources is the new content marketing agency
- How to create an operating model that keeps on giving
Estela Vazquez Perez
A Toronto-based Employer Brand Marketing strategist using stellar Employee Experience Design to help companies become top employers.
