Speaking

We need to start the conversation, rally employees to elevate our brand, design better client and employee experiences, and build a more productive business

Customized

All about employee experience

Speaking

Share the stage with Estela to elevate your brand and build a more resilient organization.

Signature Keynotes

Managing Employee Experiences Throughout the Talent Lifecycle

  • Remember that hip and flashy branding can fall short if internal stakeholders are not invited to make a difference in the employee experience.
  • Listen to your internal stakeholders; the experience you give your employees is the experience they’re going to give to your clients.
  • Deliver on the promises you made to your potential applicants; during onboarding, HR plays a critical role in integrating expectation with reality.
  • Your job doesn’t end with recruiting; the real job starts when they join the organization. How to deliver on the promises made by your employer branding.

What is Employer Branding?

  • In this HCI Keynote, Estela Vazquez Perez discusses what employer brand really means, and its relationship to people and culture.
  • Learn how it ties back to your own personal brand and extrapolate from this parallel concept to the organization.
  • How to articulate the power of collective ambition at your organization to answer the question of why your company is here.
  • Differentiate your brand from that of your competitors then connect the message back to what your potential hires.

Collective Ambition and the employee experience propel business growth

  • Articulate the power of collective ambition
  • If you are in HR, time to step it up and help the organization grow. No longer a cost centre.
  • Why your people creates the best client journeys
  • Accelerate the flying wheel of prosperity by automating the mundane and refocusing people to be humans servicing humans.

Brand differentiation in the war for talent

  • How to identify make makes you – you.
  • How to use key attributes to differentiate people and products.

Define and implement a comprehensive, authentic employer brand strategy.

  • Hear Estela Vazquez Perez explain how to set up a dedicated employer Brand CoE.
  • Learn how to customize your brand messaging to reach different talent segments.
  • This content is premium and only accessible to Human Capital Institute members.

Realized Human Funnel™ How to predictably drive qualified leads into Hiring or Sales Appointments.

  • Hear Estela Vazquez Perez explains how to set up a dedicated employer Brand CoE.
  • Learn how to customize your brand messaging to reach different talent segments.
  • This content is premium and only accessible to Human Capital Institute members.

Essence, Attributes, and Personality

  • Practical examples of exactly how to go about formulating an EVP.
  • Implement a compass to guide your organization; the elements may be there and simply require documentation.
  • Once a culture compass is established, look to the employment brand platform for your marketers and practitioners.
  • Align your employer brand platform to your compass for a true EVP.

Employer Brand Management

  • It is about culture, start at minute 7:00
  • The soft power of your Head Quarters
  • How to manage talent challenges?
  • How to build a Brand Dashboard


How to build an employer brand from inside out

  • How to define ownership of you employer brand.
  • Draw alignment to your consumer brand.
  • Human resources is the new content marketing agency
  • How to create an operating model that keeps on giving

Chat with Estela about speaking at your next event.

Elevate your brand, design better client and employee experiences, and build a more productive business.

Estela Vazquez Perez

A Toronto-based Employer Brand Marketing strategist using stellar Employee Experience Design to help companies become top employers.