“I have to give direction to my team so we can attract and retain employees that take care of our clients. I work best with customized learning and a deep dive into problem solving to achieve our end goal quickly“

This is a 2-day weekend workshop for you and your co-founder. Learn the mindsets, behaviours, skills, and tools needed to grow, so your people can manage your business the way you envisioned it. Build a brand that attracts customers, engages talent, and builds fans.​

We partner with audacious companies to guide employer brand and people strategy, reporting, communications, and engagement.

Imagine more capacity to manage your business
A globally experienced team bringing your brand to market and advocating for its uniqueness and value.
Imagine more capability to offer the best market option
Creating more consistent, human, and relevant relationships with employees, so they take care of customers.

What does success look like?

Effectively articulating your employer brand helps…

  • … Strengthen employer brand reputation
  • … Retain employees
  • … Improve employer of choice ratings
  • … Recruit top talent
  • … Transform culture
  • … Create brand ambassadors
  • … Improve shareholder relations


Imagine better business results. Create a brand that increases opportunity for our clients, starting with the workplace.

Where do you want to be? The brand

Here is to learn about you and what keeps you up at night. We will review available information and collateral to establish a status of the situation. You will confirm where we will take it.

How to get there? Roadmap

Customize the path and identify allies. We will create a prototype based on your team’s readiness, company’s needs, and employee needs. It may be a creative idea, a site, a content strategy, or a global rebrand. You will approve the Roadmap

How to bring it to life? Digital journeys

We will focus on details, detail, details. We will not stop until you love every word and every product. We will keep it agile so it does not get out of timeline. The tactics created can then go to full production for coding, integration,  and brush up.

Can others help you? Enablement

Together, we will create a package to enable storytelling from the source – you. It is important that people feel included in the company’s success. It all starts with information.



Brand Architecture

This is to define your brand architecture. You will be enabled to make faster decisions by knowing what is on brand.


Design Direction raising the standard of communication online. Activate your brand on a website or social media. We will visit the flow of content creation and make it a second nature for your team.

Employee Value Proposition

Senior Brand Designers will help you create a finished message matrix to position your brand as a top employer.

Experience Design Workshop

Website CX best practice. Use this workshop to create a stellar client or employee experience.

You are a good candidate if …

Our ideal client is a leader who understands the value of employer branding. We primarily work with brand and recruitment teams but have also partnered with human resources, corporate social responsibility, learning, marketing, and culture departments. They partner with us to develop and execute a strategy and communications plan that positions them as a top employer.

Your employer reputation needs a lift.

Your talent strategies need to go global.

You are going through intense mergers and acquisitions.

Your employee engagement is low.

Learn what progressive leaders know about making talent an unfair competitive advantage.

Estela Vazquez Perez

Executive coach and keynote Speaker – bridging the gap between individual and collective high performance.