Estela Vázquez Pérez


My mission is simple… to build better workplaces.

I teach business leaders, entrepreneurs, and educators the PROFITABLE benefits of building consistent, relevant, and attractive employee experiences.

Organizations accelerate reaching their business goals by increasing employee productivity and engagement, using strategic blueprints to better communicate with their employees, design value added programs, and successfully promote them to get people into action.

I share the tools ​to achieve a desired global and local positioning as a top employer, strengthen the.employer brand, and managing the employer reputation from within.

Follow my podcast, Realized Humans, to get insights built from global exposure to talent markets, brand agency work, and skillful human experience design that has resulted in award-wining cultures for Fortune 500 companies.

You can find her mentoring new grads and new Canadians to find their first job at


Rating: 5 out of 5.

She is passionate about Employer Branding and brings her global experience to Scotiabank’s teams in capital markets and HR in Europe, Americas, Asia to articulate the employer brand platform for the organization.

H. Asproloupos, HR Capital Markets, Scotiabank

Rating: 5 out of 5.

I meet frequently with the employer brand leaders of some of Canada’s largest and most innovative employers. Estela stands apart. She has a deep understanding of how to develop compelling global employer brands that will reach hard-to-acquire talent.

J. Kipps, Managing Director, Universum Canada

Listen to relevant podcasts

Click on the stage of your business.

Employer Branding

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Start strong

Improved employer image using your current offer in a relevant way. This is branding for HR!

Talent Development

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Compete for talent

Create new people programs that are engaging and financially viable delivered through courses  

Employee Experience

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Retain top talent

Master engagement funnels, high quality communications, and automate your people business.


You have an employer brand, whether you manage it or not.

Estela Vazquez Perez

Industry analyst

Estela is a contributor to Great Place to Work Institute, Human Capital Institute expert suites, and serves as a judge for Diversity Index, research developed by Talent Management Magazine. Her contributions has been featured by Undercover Recruiter, Human Capital Institute, The Great Place to Work Institute, Dale Carnegie, Yahoo finance, Lead Addeco Magazine, Employer Brand International, Best Workplaces conference and Top100 MediaCorp among others.

Volunteer Advisor

Estela is a volunteer senior advisor at the Employee Experience Institute Inc. helping non-for-profit organizations achieve transformational design of meaningful and productive employee experiences. Employer Experience Institute Inc. brings design, advisory, and learning of breakthrough Employer Brand and Employee Experience design.


Estela is the author of Employer Brand Index™, a process tool to organize data to understand the strength of an employer’s relationship with the talent market.

She is also the author of  Realized Human™ Workshop, a design thinking workshop based on brand management methodologies and applied to talent strategies. An essential for all employer brand managers.

Keynote speaker

You can find her thought leadership contributions in the Human Capital Institute, Universum Global, Universum and McLeans Co, International Association for Volunteering Effort (IAVE), and Great Place to Work.


Giving back to our community as judge of Diversity and Inclusion Magazine in USA, co-creating cases studies as mentor for Trillium Foundation.

Award-winning strategist

An award-winning employer brand and experience management executive recognized in several fronts of talent management.

Top 40
influencers in Canada published by Dale Carnegie

Top 10
Employer Brand experts on Linkedin by EpicPresence 2018

Top 10
employee experiences published by GPTW in 2013, 2014

Top 3
‘Career Start’ Best Corporate Learning experience published by CSTD/I4PL in 2016

Global Best multinational workplaces for Scotiabank

Created the Employer Brand platforms and operating Centres of Excellence for RBC and Scotiabank

Recruitment Marketing with at least 50%+ engagement instead of the classic 2% of product campaigns.

TOP 100 Employers on all categories for RBC 2018

Past Experience

A global career in financial services building communities of expertise in Global Employer Branding and Employee Experience Design for Fortune 500 companies that include leading the global employer brands for Scotiabank and Royal Bank of Canada.

Along the way, I managed employee engagement partnerships with AIMIA, Havas, Interbrand, Publicis, Work Communications, Grey and TMP Worldwide.

My experience spans to Canada, USA, UK, Malaysia, Luxemburg, Mexico, Chile, Peru, Colombia, and Caribbean.


Estela is a graduate of Tec de Monterrey in Santiago de Queretaro, Mexico with a Master of Science in Information Technology Management, a Bachelor of Marketing, and a series of certifications including Change Management, Employer Branding, and Information Mapping.

Let’s build something together.


Estela Vazquez Perez

A Toronto-based Employer Brand Marketing strategist using stellar Employee Experience Design to help companies become top employers.