About Estela

Estela Vazquez Perez

Executive Coach and Keynote Speaker – bridging the gap between individual and collective high performance.

Executive Coach, Keynote speaker, and Mentor sharing evidence-based principles to achieve individual and collective high performance.

Estela is an inspiring and thought-provoking executive coach, and keynote speaker at Human Capital Institute and Great Place to Work Institute, partnering with leaders and executives to build better workplaces.

Speaker – a multidisciplinary background and award-winning experience designer, participants come away form her presentations with strategies and tools they can implement immediately in their life and workplace.

Trusted Advisor – she uses brand, people, and culture findings and experiences in the sciences of culture, brand, and leadership, incorporating high performance objectives into her consulting work.

Coaching – There are profitable and fulfilling benefits of building self-awareness and harness the power of consistent, relevant, and attractive life experiences.

Community builder – Estela delivers free Elite Athletics Youth Mentorship and courtesy discounted mentorships for Highly Skilled Internationally Trained Professionals new to Canada.

Founder and author – Estela is resident author at the Employer Experience Institute Inc. where she brings design advisory, and programs of high performance leadership in action.

“Creating a bridge between individual aspirations and collective performance.”

– Estela Vazquez

A solid foundation – Estela is a graduate of Tec de Monterrey in Santiago de Queretaro, Mexico with a Master of Science in Information Technology Management, a Bachelor of Marketing, and a series of certifications including PROSCI Change Management, Employer Branding, Information Mapping, and Coaching.

Multinational experience – A global career that includes Fortune 500 companies such as Scotiabank and Royal Bank of Canada. Estela managed employee engagement and external partnerships with AIMIA, Havas, Interbrand, Publicis, Work Communications, Grey and TMP Worldwide. Her experience spans to Canada, USA, UK, Malaysia, Luxemburg, Mexico, Chile, Peru, Colombia, and Caribbean.

Thought leadership – Estela is a contributor to leading publications, Her contributions have been featured by Undercover Recruiter, Human Capital Institute, The Great Place to Work Institute, Dale Carnegie, HR Certification Institute, Human Resources Professional Institute, Yahoo finance, Lead Addeco Magazine, Employer Brand International, Best Workplaces conference, Universum Global Employer Branding, and Top100 MediaCorp among others.

Industry analyst – Estela discusses relevant brand, people, and culture problems with emerging leaders and leading organizational spokespersons. Follow her podcast, Realized Humans, to get insights built from her global exposure to talent markets, brand agency work, and skillful human experience design that has resulted in award-wining cultures for Fortune 500 companies. She integrates her findings and conversations in her coaching work.

Rating: 5 out of 5.

She is passionate about Employer Branding and brings her global experience to Scotiabank’s teams in capital markets and HR in Europe, Americas, Asia to articulate the employer brand platform for the organization.

H. Asproloupos, HR Capital Markets, Scotiabank

Rating: 5 out of 5.

I meet frequently with the employer brand leaders of some of Canada’s largest and most innovative employers. Estela stands apart. She has a deep understanding of how to develop compelling global employer brands that will reach hard-to-acquire talent.

J. Kipps, Managing Director, Universum Canada

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Award-winning strategist

An award-winning employer brand and experience management executive recognized in several fronts of talent management.

top 40 employer branding trophy

Top 40
influencers in Canada published by Dale Carnegie

Top 10
Employer Brand experts on Linkedin by EpicPresence 2018

Top 10
employee experiences published by GPTW in 2013, 2014

Top 3
‘Career Start’ Best Corporate Learning experience published by CSTD/I4PL in 2016

Global Best multinational workplaces for Scotiabank

Created the Employer Brand platforms and operating Centres of Excellence for RBC and Scotiabank

Recruitment Marketing with at least 50%+ engagement instead of the classic 2% of product campaigns.

TOP 100 Employers on all categories for RBC 2018


Estela Vazquez Perez

Executive coach and keynote Speaker – bridging the gap between individual and collective high performance.