Engineering Joy™

Your business and employer/personal brand are two sides of the same coin. - @estelavazquep


Use your brand as a pivot.


Engage your community as ambassadors.

Growth by Design

Experience design to accelerate transformations.

Hi, I am Estela Vazquez, authentic, curious and progressive.

I’ve invested 20 years in the corporate world managing Fortune 500 employer brands for multi-billion-dollar corporations. I realized that my success was about truly caring and leading people to succeed with their own talents.

I am here to make your talent an unfair competitive advantage!

You will have a stronger relationship with clients, communities, and talented people, using the premise of generous giving and your unique value proposition.

In good company

I am Engineering Joy™, keeping up with brand innovation that ignite business growth and opportunity.
TOP 40

TOP 40

Influencers in Canada

by Dale Carnegie

TOP 10

TOP 10

Employer Brand experts on LinkedIn

by EpicPresence




at Human Capital Institute




at Great Place to Work Institute

Increase brand impact 5X now.


We are creating brands that increase opportunity for our clients.
H. Asproloupos,

H. Asproloupos,

HR Capital Markets, Scotiabank

"BRAND REPUTATION – She is passionate about Employer Branding and brings her global experience to Scotiabank’s teams in capital markets and HR in Europe, Americas, Asia to articulate the employer brand platform for the organization."

J. Kipps

J. Kipps

Managing Director, Universum Canada

"TALENT ATTRACTION – I meet frequently with the employer brand leaders of some of Canada’s largest and most innovative employers. Estela stands apart. She has a deep understanding of how to develop compelling global employer brands that will reach hard-to-acquire talent."

D. Matzanke

D. Matzanke

Global Diversity & Inclusion

"EMPLOYEE EXPERIENCE – Estela is truly a world class colleague. She is extremely knowledgeable about her area of expertise and she combines creativity with rigorous attention to validation that is second to none. She is a warm and generous colleague."


Exploring how to increase engagement and performance