Brand Marketing + Design for an amazing employee journey.

This is Employer Branding for culture transformation – starts with a  vision and it comes to life through your brand experience.


Employer Branding

We are employer brand experts, engineering brand-building experiences that help visionary leaders advance their reputation attracting and retaining top talent.

Estela's clients


Differentiation by design

What does it take to win top talent? We answer this question. We are an innovation lab on all things employer branding, constantly testing best partners, tools, and resources to bring them to you to achieve your reputation management goals.

You may need an employer brand make-over or a chance to learn, test, and try new capabilities, without the commitment of a full acquisition. Maybe you need to ignite action with a consulting partner for ongoing try and test.

Differentiate now


EMPLOYEE EXPERIENCE – Estela is truly a world class colleague. She is extremely knowledgeable about her area of expertise and she combines creativity with rigorous attention to validation that is second to none. She is a warm and generous colleague.

D. Matzanke, Global Diversity & Inclusion, Scotiabank

TALENT ATTRACTION – I meet frequently with the employer brand leaders of some of Canada’s largest and most innovative employers. Estela stands apart. She has a deep understanding of how to develop compelling global employer brands that will reach hard-to-acquire talent.

J. Kipps, Managing Director, Universum Canada

BRAND REPUTATION – She is passionate about Employer Branding and brings her global experience to Scotiabank’s teams in capital markets and HR in Europe, Americas, Asia to articulate the employer brand platform for the organization.

H. Asproloupos, HR Capital Markets, Scotiabank