Learn leading employer branding strategy and communications practices.
Partnering with audacious employers who want to make talent am unfair competitive advantage.
Employer Branding
Improved employer image using your current offer to employees and targeting their needs in a a relevant way
Employee Experience Design
Human-centre design results in positive business impact sourced from high employee engagement.
Employee Program Innovation
Creating new people programs that are engaging and financially viable
“Design is not just what it looks like and feels like.
Design is how it works.”
— Steve Jobs
I bridge individual aspirations of employees with their companies’ goals.
Helping organization reach their business goals by increasing productivity and engagement with employee experience design that is data-informed, human-centred, and digitally-enabled.
- Develop employer branding strategy
- Create industry-leading people reporting
- Improve employer of choice ratings
- Strengthen brand reputation
- Design better people programs
- Improve culture and engage teams
- Attract and retain top talent
- Build customer loyalty
- Create brand ambassadors
- Engage investors
Working with audacious employers, startups and consultants.
Learn how to ignite love for brands (ethos) and create experiences (pathos) that fuel business growth and customer delight (relationship).
Steps: How to design employee experiences
The employer brand directs the employee experience with desired engagement outcomes.
Read moreHow to Design Employee Experiences Workshop
Maclean & Co. included our thought leadership to build an Employee Experience Design Workshop.
Read moreThought leadership for Talent Acquisition
We are a contributor to the Human Capital Institute. Check out blogs, webcasts, and keynotes.
Read moreEmployee and Customer value proposition; two sides of the same coin.
Jose Tolovi, CEO of Great Place to Work Institute hosts speaker Estela Vazquez Perez, Head of Global Enterprise Employer Brand at Royal Bank of Canada.
Read moreEstela Vazquez Perez
A Toronto-based Employer Brand Marketing strategist using stellar Employee Experience Design to help companies become top employers.
LEARN
- Employer Branding
- Experience Design
- Employee Program Design
