Relevant and sustainable employment value proposition for NextGen

By Estela Vazquez Perez, In the latest engagement study by Human Capital Media Advisory Group shows that the top three employee engagement program types are recognition, work-life, balance and wellness. 57 percent of organizations report active engagement by department or division. Only 19.5 percent of organizations do not track and evaluate employee engagement. What should you…

Crowd-sourcing job posting check-up!

By Estela Vazquez Perez Monday, July 22nd, 2013 When you approach passive talent, your best tool is the employer brand to help you be relevant with your message. People have an image associated to the employer. That image will open or close the door to the conversation. Make sure you know why is great to…

When sourcing talent, your employment brand can make you stronger

By Estela Vazquez Perez The sourcing team is often called in for hard-to-fill or critical positions where talent is necessary and not always found. I reviewed the situation from the employment brand perspective and noted a few findings that can help the sourcing specialists with their objectives. Picture this, the company is sending the specialized…

PRINCIPLES that align to my strengths and guide my work

If your brand is in the midst of change and ambiguity, this is a time of opportunity! I have defined key PRINCIPLES that align to my strengths and guide my work. This is how to go about branding, before you get into the official framework. – Invite people to a great future. PURPOSE. Establish the direction of…