Understanding of how BRANDS BUILD FUTURES.
By Estela Vazquez Perez, In the latest engagement study by Human Capital Media Advisory Group shows that the top three employee engagement program types are recognition, work-life, balance and wellness. 57 percent of organizations report active engagement by department or division. Only 19.5 percent of organizations do not track and evaluate employee engagement. What should you […]
This is my perspective of a family’s life, a country’s brand, a dream for future generations, and the leadership that shapes the nation today. I observe key values, skills and abilities that mark the evolution of human sophistication through American generations. Building on strengths, the setting is created. This is the fourth time I am […]
By Estela Vazquez Perez The sourcing team is often called in for hard-to-fill or critical positions where talent is necessary and not always found. I reviewed the situation from the employment brand perspective and noted a few findings that can help the sourcing specialists with their objectives. Picture this, the company is sending the specialized […]
Why Marketing and HR need to work together on the employer branding strategy Why Marketing and HR need to work together on the employer branding strategy.
Ideal if your personal brand shares values with your employer brand. It will help you grow together without challenging your integrity.
If your brand is in the midst of change and ambiguity, this is a time of opportunity! I have defined key PRINCIPLES that align to my strengths and guide my work. This is how to go about branding, before you get into the official framework. – Invite people to a great future. PURPOSE. Establish the direction of […]