We believe that humans connect to brands, people, and purpose. That is why we help articulate your brand first, so you can follow up with human-centred experiences that help you work better, attract more business, and delight your clients.

We are igniting love for brands and creating experiences that fuel business growth and customer delight.

We become a realized human when mundane tasks go away and we are free to express our humanity in creative ways. We need to create intimate relationships with clarity, respect and understanding.


“I strongly believe that brands build futures.”

— Estela Vazquez Perez

I am an employer branding strategist and organizational culture architect.

I partner with Learning, HR, Communications and Marketing clients to build award-winning employee experiences, next level productivity, and most desired place to work.

Proximity and foresight

I create employer brands and their Employee Value Propositions to inform the way I bring a workplace to life, with brand, experience, and organizational effectiveness solutions.


  • by automating mundane tasks to free humans
  • by crafting efficient client journeys
  • by being disciplined to fulfill their purpose
  • by focusing on building character of its people
  • by creating movements that deliver benefits to the next generation

Experience Design

  • Requires a factual approach to start a relationship with many. We take the emotion out of strategic decisions.
  • Bring the collective ambition to life. We check and craft communications that help people connect with the organization.
  • Enables leaders as an extension of the brand. We research brand strategy and key influencers. We turn leaders into thought leaders, experiences into stories, and organizations into hubs of learning.
  • Creates community. We study your touch points and recommend brand drives and signature experiences that need your attention.
  • Makes the future of work inclusive. We stay curious about latest methodologies and technologies to activate your employer brand and improve employee experiences. We share resources so you can lead!!
  • Attracts the right talented people. We position your brand with unique employee value propositions.
  • Ignites employees are the best ambassadors. We research attitudes and personas for your brand and enable them to act as ambassadors.


Human-Centred: I am a thought leader of the brands I represent. That enables me to make sure we find the essence that drives a promising future and the realities people face day-to-day. We design sustainable and interconnected brands.

Idea-inclusive: I connect individual aspirations to corporate goals, this requires creative ways of connecting humanity to new futures.  Everyone’s ideas drive this connectivity.

Foresight: I believe Brands Build Futures and organizations have a great opportunity to grow based on their people and culture potential.

Future-ready: We build engaging experiences that increase performance and love for your brand. I partner with data minded, designers, strategists, anthropologists, volunteers, and visionaries to create the next best people experience with brands.