The employer brand directs the employee experience with desired engagement outcomes.
Category Archives: People and Culture
How to Design Employee Experiences Workshop
Maclean & Co. included our thought leadership to build an Employee Experience Design Workshop.
Thought leadership for Talent Acquisition
We are a contributor to the Human Capital Institute. Check out blogs, webcasts, and keynotes.
Employee and Customer value proposition; two sides of the same coin.
Jose Tolovi, CEO of Great Place to Work Institute hosts speaker Estela Vazquez Perez, Head of Global Enterprise Employer Brand at Royal Bank of Canada.
Speaking at the Employer Branding Institute
Employer Brand International and BluIvy hosted us and other Canadian thought leaders in Toronto.
Educate, advise and inspire an inclusive world
We are part of the judges selecting the winning companies of the Diversity Index, a great window to best practices.
Why and How to build an Employment Brand
Listen to life lessons of RBC’s Estela Vazquez Perez as she describes how she came to believe that employment branding is a journey and not a destination. Her advice for companies looking to cultivate an authentic culture is well worth a listen and you will come away feeling inspired to help reshape your own organization.Continue reading “Why and How to build an Employment Brand”
Why and How to build an Employer Brand
Listen to life lessons of RBC’s Estela Vazquez Perez as she describes how she came to believe that employment branding is a journey and not a destination. Her advice for companies looking to cultivate an authentic culture is well worth a listen and you will come away feeling inspired to help reshape your own organization.Continue reading “Why and How to build an Employer Brand”
Brands build futures
Branding is about empathy, creating a vision of better experiences and relentless design optimization to increase market opportunity. As a result, people can have positive feelings for your brand which increases your market opportunity. I aim at understanding brands, their offer and delivery of their vision. That helps me create a operating models to amplify yourContinue reading “Brands build futures”
Your company has an employment brand whether you manage it or not.
Estela Vazquez Perez presents Employment Brand at Human Capital Institute Podcast – Episode Info In this HCI Podcast, Estela Vazquez Perez, Director of Employment Brand at RBC, demystifies the employment brand and explains how RBC’s Employment Brand Centre of Excellence works to engage current employees and attract top talent from around the world. http://www.hci.org/lib/hcipodcast-rbc-builds-its-employment-brand-inside-out
