Category: People and Culture

Maclean & Co. included our thought leadership to build an Employee Experience Design Workshop.

We are a contributor to the Human Capital Institute. Check out blogs, webcasts, and keynotes.

Jose Tolovi, CEO of Great Place to Work Institute hosts speaker Estela Vazquez Perez, Head of Global Enterprise Employer Brand at Royal Bank of Canada.

Employer Brand International and BluIvy hosted us and other Canadian thought leaders in Toronto.

We are part of the judges selecting the winning companies of the Diversity Index, a great window to best practices.

Listen to life lessons of RBC's Estela Vazquez Perez as she describes how she came to believe that employment branding is a journey and not a destination. Her advice for companies looking to cultivate an authentic culture is well worth a listen and you will come away feeling inspired to help reshape your own organization. … Continue reading Why and How to build an Employer Brand

Listen to life lessons of RBC's Estela Vazquez Perez as she describes how she came to believe that employment branding is a journey and not a destination. Her advice for companies looking to cultivate an authentic culture is well worth a listen and you will come away feeling inspired to help reshape your own organization. … Continue reading Why and How to build an Employment Brand

Branding is about empathy, creating a vision of better experiences and relentless design optimization to increase market opportunity.  As a result, people can have positive feelings for your brand which increases your market opportunity. I aim at understanding brands, their offer and delivery of their vision. That helps me create a operating models to amplify your … Continue reading Brands build futures

Estela Vazquez Perez presents Employment Brand at Human Capital Institute Podcast - Episode Info In this HCI Podcast, Estela Vazquez Perez, Director of Employment Brand at RBC, demystifies the employment brand and explains how RBC’s Employment Brand Centre of Excellence works to engage current employees and attract top talent from around the world. http://www.hci.org/lib/hcipodcast-rbc-builds-its-employment-brand-inside-out