employer branding
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The employer brand directs the employee experience with desired engagement outcomes.
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Understanding of how BRANDS BUILD FUTURES.
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By Estela Vazquez Perez, In the latest engagement study by Human Capital Media Advisory Group shows that the top three employee engagement program types are recognition, work-life, balance and wellness. 57 percent of organizations report active engagement by department or division. Only 19.5 percent of organizations do not track and evaluate employee engagement. What should you…
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By Estela Vazquez Perez Monday, July 22nd, 2013 When you approach passive talent, your best tool is the employer brand to help you be relevant with your message. People have an image associated to the employer. That image will open or close the door to the conversation. Make sure you know why is great to…
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Why Marketing and HR need to work together on the employer branding strategy Why Marketing and HR need to work together on the employer branding strategy.
Estela Vázquez Pérez 
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