Estela is equipping businesses with actionable data in order to make talent management decisions, while growing to be a recognized executive thanks to her ability to turn their data into insights, thought leadership, productivity and engagement.
Estela leads with added value sourced from global exposure to talent markets, brand agency work, and skillful human experience design that resulted in always achieving the most prestigious awards for her Fortune 500 employers in various industries such as Financial Services, Education, and Marketing.
She has attractive records of building communities of expertise for audacious employers who achieved a desired global and local positioning as a top employers. Her award-winning brand and culture practices are grounded on data and brought to life in Recruitment Marketing, Employer Branding, Talent Acquisition, Learning & Leadership Development, and Diversity & Inclusion.
Estela is committed to her volunteering work for Trillium Foundation, mentoring new grads and new Canadians to find their first job.
An award-winning employer brand and experience management executive recognized in several fronts of talent management.
influencers in Canada published by Dale Carnegie
Employer Brand experts on Linkedin by EpicPresence
employee experiences published by GPTW in 2013
‘Career Start’ Best Corporate Learning experience published by CSTD/I4PL.
Global Best multinational workplaces for Scotiabank
Created the Employer Brand platforms and operating Centres of Excellence for RBC and Scotiabank
Recruitment Marketing with at least 50%+ engagement instead of the classic 2% of product campaigns.
TOP 100 Employers on all categories for RBC
Estela is a contributor to Great Place to Work Institute, Human Capital Institute expert suites, and serves as a judge for Diversity Index, research developed by Talent Management Magazine. Her contributions has been featured by Brand experts and Talent/Recruitment executives including Scotiabank, Royal Bank of Canada, Undercover Recruiter, Human Capital Institute, The Great Place to Work Institute, Dale Carnegie, Yahoo finance, Lead Addeco Magazine, eluta.ca, Employer Brand International, Best Workplaces conference and Top100 MediaCorp among others.
Estela is a volunteer senior advisor at the Employee Experience Institute Inc. helping non-for-profit organizations achieve transformational design of meaningful and productive employee experiences. Employer Experience Institute Inc. brings design, advisory, and learning of breakthrough Employer Brand and Employee Experience design.
Estela is the author of Employer Brand Index™, a process tool to organize data to understand the strength of an employer’s relationship with the talent market.
She is also the author of Realized Human™ Workshop, a design thinking workshop based on brand management methodologies and applied to talent strategies. An essential for all employer brand managers.
- Retaining Diverse Talent with Inclusive Employee Experiences
- Building your Employer Brand from the inside out
- Employee and Consumer Brands: Understanding the Heart and Soul of Your Business
- Build a Differentiated Global Employer Brand
- Scale up your Employer Brand Team
Giving back to our community as judge of Diversity and Inclusion Magazine in USA, co-creating cases studies with Universum and McLeans Co, Keynote speaker at Great Place to Work Institute (GPTW), International Association for Volunteering Effort (IAVE) and mentor for Trillium Foundation. You can find her thought leadership contributions in the Human Capital Institute, Universum Global, and Great Place to Work.
A global career in financial services building communities of expertise in Global Employer Branding and Employee Experience Design for Fortune 500 companies that include leading the global employer brands for Scotiabank and Royal Bank of Canada.
Along the way, I managed employee engagement partnerships with AIMIA, Havas, Interbrand, Publicis, Work Communications, Grey and TMP Worldwide.
My experience spans to Canada, USA, UK, Malaysia, Luxemburg, Mexico, Chile, Peru, Colombia, and Caribbean.
Estela is a graduate of Tec de Monterrey in Santiago de Queretaro, Mexico with a Master of Science in Information Technology Management, a Bachelor of Marketing, and a series of certifications including Change Management, Employer Branding, and Information Mapping.