Understanding of how BRANDS BUILD FUTURES.
By Estela Vazquez Perez, In the latest engagement study by Human Capital Media Advisory Group shows that the top three employee engagement program types are recognition, work-life, balance and wellness. 57 percent of organizations report active engagement by department or division. Only 19.5 percent of organizations do not track and evaluate employee engagement. What should youContinue reading “Relevant and sustainable employment value proposition for NextGen”
This is my perspective of a family’s life, a country’s brand, a dream for future generations, and the leadership that shapes the nation today. I observe key values, skills and abilities that mark the evolution of human sophistication through American generations. Building on strengths, the setting is created. This is the fourth time I amContinue reading “Thanksgiving, a family affair that showcases skills, hearts and minds that built a nation.”
By Estela Vazquez Perez Monday, July 22nd, 2013 When you approach passive talent, your best tool is the employer brand to help you be relevant with your message. People have an image associated to the employer. That image will open or close the door to the conversation. Make sure you know why is great toContinue reading “Crowd-sourcing job posting check-up!”
By Estela Vazquez Perez The sourcing team is often called in for hard-to-fill or critical positions where talent is necessary and not always found. I reviewed the situation from the employment brand perspective and noted a few findings that can help the sourcing specialists with their objectives. Picture this, the company is sending the specializedContinue reading “When sourcing talent, your employment brand can make you stronger”
Why Marketing and HR need to work together on the employer branding strategy Why Marketing and HR need to work together on the employer branding strategy.
Ideal if your personal brand shares values with your employer brand. It will help you grow together without challenging your integrity.
If your brand is in the midst of change and ambiguity, this is a time of opportunity! I have defined key PRINCIPLES that align to my strengths and guide my work. This is how to go about branding, before you get into the official framework. – Invite people to a great future. PURPOSE. Establish the direction ofContinue reading “PRINCIPLES that align to my strengths and guide my work”