Steps: How to design employee experiences

The employer brand directs the employee experience with desired engagement outcomes.


Brands build futures

Branding is about empathy, creating a vision of better experiences and relentless design optimization to increase market opportunity.  As a result, people can have positive feelings for your brand which increases your market opportunity. I aim at understanding brands, their offer and delivery of their vision. That helps me create a operating models to amplify your […]

Your company has an employment brand whether you manage it or not.

Estela Vazquez Perez presents Employment Brand at Human Capital Institute Podcast – Episode Info In this HCI Podcast, Estela Vazquez Perez, Director of Employment Brand at RBC, demystifies the employment brand and explains how RBC’s Employment Brand Centre of Excellence works to engage current employees and attract top talent from around the world.