Branding is about empathy, creating a vision of better experiences and relentless design optimization to increase market opportunity. As a result, people can have positive feelings for your brand which increases your market opportunity.
I aim at understanding brands, their offer and delivery of their vision. That helps me create a operating models to amplify your truth and standards to approach hearts and minds.
Today’s Brand Management includes understanding of how BRANDS BUILD FUTURES. If you want to challenge status-quo, then drive organizational design for sustainable development of customer and employee promises. A commitment to people and advancement of society.
I specialize in Employer Branding to help companies attract, select, develop and engage the right people into a desirable culture to achieve organizational goals. If I can describe my proposal with one word is ‘Integration’ of the human capital approach with brand management lenses. I welcome your comment or perhaps you want Contact me. It will be great to learn your perspective.
Estela Vázquez Pérez 