If your brand is in the midst of change and ambiguity, this is a time of opportunity!
I have defined key PRINCIPLES that align to my strengths and guide my work. This is how to go about branding, before you get into the official framework.
– Invite people to a great future. PURPOSE. Establish the direction of your brand.
– How big is the gap to connect opportunity to your strenghts? RESEARCH it first.
– Build TRUST. Base your decisions on proven marketing methodologies and common shared knowledge.
– COMMUNICATE with clarity. Each team needs different direction as per their skills and silo. I create unuwue bruefing for HR, marketing, communications, and change management.
– Empathy can make an IMPACT. Be artistic. Let creativity express your market insights without forgeting functionality.
– Get on board with EMERGING TECHNOLOGIES. Be curious on all things information and technology to create a sustainable and effective client experience. i.e. websites, e-commerce, social media
– INSPIRE A DIVERSE WORLD. Develop understanding of inclusive best practices.
– Be a CENTRE OF EXPERTISE of your own brand and measure your impact.
– Work with brands that share your personal VALUES so they won’t attempt against your personal INTEGRITY.
© 2013 Copyright Estela Vazquez Perez
Estela Vázquez Pérez 